Stacy‘s Pita Chips & BeBold Bars: Stacy Madison

Thank you for tuning into "Starting Small", a podcast about brand development, entrepreneurship, and innovation in the modern world. In this episode, I am joined by Stacy Madison, founder of Stacy's Pita Chips, America's top selling and most renown pita chips. While running her food cart "Stacy's D'Lites", selling sandwiches, Stacy thought of an incentive idea for her customers. She began to make and passed out pressed pita bread "pita chips", motivating customers to hold in the sometimes long wait lines. 

As time progressed, demand for Stacy's Chips began to outgrow the cart, leading Stacy to specialize in selling strictly the chips. While there were many bumps with packaging, shipping logistics, and retail placement, Stacy realized the growth potential and continued to pivot to what worked best. Finding massive success in sales and retail expansion, Stacy's sold to PepsiCo in 2006.

Today, Stacy can be seen running her company, BeBold Bars, selling energy bars high in whole grain with protein from plants.

Make sure to check out Stacy's Pita Chips at: https://www.stacyssnacks.com/

and BeBold Bars at: https://beboldbars.com/

 

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