W: Woodie Hillyard (w/ Jake Paul)

In this episode I am joined by Woodie Hillyard, Co-Founder and CEO of W, co-founded by Jake Paul, a disruptive personal care brand redefining men’s grooming. Launched nationally in Walmart in June 2024, W broke records by becoming Walmart’s best launch in its Emerging Brands category, surpassing seven figures in its first month. With influencer-driven campaigns and accessible pricing, W is revolutionizing body care with products like body sprays, washes, and hair care essentials, aiming to hit $50M in its first year.

Make sure to check out W at: https://getw.com/

 

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Thank you to this episodes mid-break sponsor, Allsum Home, your one stop shop for bathroom mirrors, vanity's shower hardware, and more. Check them out right now at https://www.allsumhome.com/